Building a relationship
The average enquiry is made on the 5th to 12th visit. You need to have an ongoing relationship with your visitors, to encourage stickiness and return visits.
The question is how do you do this without taking up to much of your time?
Leads come from a variety of places; most commonly applicants come from portals but we need to think about repeat visits and increasing clients as well.
We then need to look at what automated features can encourage repeat visits, and how much time your staff have to add site updates into their routine. Invariably it is the worry of taking more work on and trying to do it all at once that prevents people adding 15 minutes a week into their schedule.
You need to look at all aspects of your site to increase traffic. We make sure branded email alerts and property matches are sent to applicants taking them back to the website, although this sounds minor some software providers send email alerts that either don't link or take applicants to non branded non optimised sites, thus not enforcing the brand, showing properties in the best layout or increasing traffic and visibility.
We make sure property details and sign posts to contact and view other properties are clear and appealing reducing the urge to revert back to the portals.
Area guides are key to gaining local awareness and once added can interlink between news, properties, local listings, your local office. When done well, these guides work to keep undecided visitors on your site longer, and reach out to people not yet in the property market and of course keep search bots happy.
Newsletters can be as simple as picking articles off the website. Twitter can tweet your latest local listing, social sharing is a snowballing word of mouths!
I'm not going to list every minute detail here, you get the gist, and before you know it you are creating awareness, building relationships, increasing repeat visitors and ultimately gaining business whilst only having to carry out the odd quick update!
You see, your website can do all the hard work for you!
For more information on making this transformation contact abi [dot] fawcus [at] infotex [dot] co [dot] uk (subject: Enquiry from Website) .